In 2024, I produced, art directed, and prop-styled a photo, video, and physical marketing campaign for the launch of Crocs™ for Dogs, a unique licensed partnership between the pet lifestyle brand BARK and CROCS™.
The posters that I designed incorporating photography of dogs wearing CROCS™ were created with a dual purpose in mind - to be used for digital ads as well as be made into large format prints for a pseudo-guerilla marketing experience. The posters served as a backdrop for our video campaign and stayed up in various locations across NYC to get passerby excited about the brand collaboration!
CROCS™ for dogs, by BARK, completely sold out of all available units on the first morning of the drop - making hundreds of thousands of stylish dogs and their dog parents across the US very happy!
Director of Photography - Steven Zeswitz
Stills Photographer - John Keon
Motion Designer - Paul Clark
