BARK “Better Together”
Barkbox by BARK designs every toy to bring dogs and their humans closer together! Whatever you and your dog are into (and we mean WHATEVER you’re into) we have a toy for that!
Two years after going public in 2021, BARK created its first ever 360 national campaign. For this full funnel marketing campaign, we focused on what makes BARK unique: its WIDE variety of zany toys that are all designed in-house with the specific intention of creating dog joy.
“Better Together” :60 commercial, BARK
Alongside the 19 different video spots we made, we also did a two day photoshoot that captured the seven vignettes that are mirrored in our spots. These photographs allow the BARK products to shine while also representing the human element of the dog joy equation.
Our photo and video vignettes connected specific Bark product skus to real relationships between people and dog that go well beyond the owner and pet dynamic. We know your dog is your favorite work out buddy, your comfort blanket, your best late night munchies mate …or maybe even your uninvited poo pal. Tapping into all these different moments enabled BARK to have a more specific conversation with its consumers.
And none of this work would have been possible without these wonderful people!
Director: Oren Kaplan
Photographer: David Robert Elliot
VP of Marketing Creative: Joe Maceda
Creative Director: Haye Anderson
Associate Creative Director: Kellie Overton
Producer: Lisa Kirshner
Producer: Toby Donoghue
Sr. Copywriter: Katie Kirnan
Stills Art Director: Leslie Leighton
Copywriter: Claire Linic
Motion Designer: Paul Clark
Designer: Alina Beebe
Designer: Haysol Chung